“No more wrinkles in 6 days” ….“See the reduction of fine lines in less than 10 days”… “Dermatologists tested” “Clinically Proven” “Clinical Studies”…
Buyer beware. Magazines are full of claims from manufacturers touting new technologies and advances in skin care products. There is so much marketing hype today around skin care products that promise results, that it’s hard to know what really works.
If this wasn’t confusing enough, we are now in an age of ever-emerging new technologies and anti-aging breakthroughs. From “micro-beads” to stem cells, products are getting more and more complex both in what they’re made of and also how they are delivered to your skin. As exciting as this seems, it’s also questionable whether or not these new advances are really going to live up to their claims.Cosmeceuticals, high-end “Dr” brands, and everyone under the sun claiming to have the latest skin care can leave you searching for the next best thing before you even get to the register. Even with seemingly potent active-ingredients, there is little regulation on what claims companies can make. You have to wonder, was the entire formulation tested or just the active ingredient? Who was the product tested on? If it was tested in a lab, how do we know it actually works on human skin cells?
So, what should you be on the lookout for to help you cut through the skin care product clutter?